Product success is a quality that embodies whether a product is on the right path towards the company's [[north star metric]]. Executives and PMs use success metric(s) to strategize. - **Engagement** - Total hours spent per month - Average hours spent per day per user - Total # of posts created per month - **Growth** - Daily Active Users (DAU) - Monthly Active Users (MAU) - Stickiness score (DAU / MAU) - Sign-up rate: Sign ups / Visitors per day - **Monetization** - Total ad revenue per month - Average ad revenue per day per user - Total subscription revenue per month