By definition, anybody who has succeeded at something has stuck with it. That’s a statement of fact, always true in hindsight. But that doesn’t mean that the inverse is true, that if you stick to something, you will succeed at it. — *location: 228* ^ref-2060 --- Thinking otherwise is as absurd as reading one of those articles about the habits of billionaires, finding out that they wake up before 4 a.m., and figuring that if you get up before 4 a.m. you will become a billionaire. We ought not confuse hindsight with foresight, which is what these aphorisms do. — *location: 233* ^ref-18396 --- Success does not lie in sticking to things. It lies in picking the right thing to stick to and quitting the rest. — *location: 238* ^ref-3649 --- There is a rich universe of science studying the human tendency to persevere too long, particularly in the face of bad news. The science spans disciplines from economics to game theory to behavioral psychology and covers topics from sunk cost to status quo bias to loss aversion to escalation of commitment, and much more. — *location: 308* ^ref-40365 ---