![rw-book-cover](https://readwise-assets.s3.amazonaws.com/static/images/article4.6bc1851654a0.png) ## Highlights The future belongs to neither the conduit or content players, but those who control the filtering, searching and sense-making tools we will rely on to navigate through the banal expanses of cyberspace. ([View Highlight](https://read.readwise.io/read/01jp7zhqr1dm5m6t3v9v1agxmq)) --- Agents are the obvious and much-discussed next step, but their value lie in the murky details of their operation and interaction with human masters. ([View Highlight](https://read.readwise.io/read/01jp7zknj5y5gmkk2fvbzky6c1)) --- Without a doubt, this will become a technological battleground as algorithms rather than content duels for market dominance. ([View Highlight](https://read.readwise.io/read/01jp7zkqvavwwfzg1vtgc9316c)) --- The scarcest of context resources will be something utterly beyond the ken of cold algorithms — point of view. ([View Highlight](https://read.readwise.io/read/01jp7zm55hx5dt8bpd0g0d6a2d)) --- ⁠ “Point of view” is that quintissentially-human solution to information overload, an intuitive process of reducing things to an essential relevant and manageable minimum. ([View Highlight](https://read.readwise.io/read/01jp7zmap0v4eceyrc7bjwfqge)) --- In a world of hyper-abundant content, point of view will become the scarcest of resources, and we will race to model human points of view within the personalities of our software agents. ([View Highlight](https://read.readwise.io/read/01jp7zmvt3y2kyffkanz0xegdf)) --- individuals with unique points of view could become the superstars of cyberspace, their personalities immortalized in software traversing the web. ([View Highlight](https://read.readwise.io/read/01jp7zn0epgek3qd2vg3e03qb9)) ---